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Parks Open Weekends Only

Privacy Policy

Last updated: April 10, 2026

Hawaiian Falls Waterparks” refers to the Hawaiian Falls branded water parks operated by PPW Mansfield, LLC, PPW Roanoke, LLC, and PPW Waco, LLC, each a Delaware limited liability company (collectively, the “Company,” “we,” “us,” or “our”). We understand that privacy is important to our users. This Privacy Policy describes our practices regarding the collection, use, sharing, and protection of your personal information in connection with the website located at www.hfalls.com (the “Website”) and any other online services provided by the Company or its affiliates that are not covered by a separate privacy notice (the “Services,” and together with the Website, the “Properties”). This Privacy Policy also tells you about the rights and choices you have with respect to your personal information, how you can assert those rights, and how you can contact us to get answers to your questions.

Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will apply only to individuals in those locations, or as required by applicable law.

BY USING OR ACCESSING THE PROPERTIES, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH OUR POLICIES OR PRACTICES, YOU SHOULD NOT USE OR ACCESS THE PROPERTIES OR PROVIDE US WITH ANY PERSONAL INFORMATION.

PERSONAL INFORMATION WE COLLECT FROM YOU

This Privacy Policy applies to the personal information that we obtain in various contexts. We use the term “personal information” – also called “personal data” or “personally identifiable information” in the laws of some jurisdictions – to refer to information that reasonably identifies, relates to, describes, or can be associated with you. Data that has been deidentified or that otherwise cannot reasonably be related back to a specific person is not considered personal information.

The following are the categories and types of personal information that we or our third-party partners may collect from or about you, depending on how you interact with the Properties:

  • Identifiers and contact information, such as your name, email address, mailing address, and phone number;
  • Characteristics and demographics, such as whether you require disability accommodations;
  • Commercial information, such as credit card number, debit card number, or any other financial information; records of products or services purchased, obtained, or considered; or other purchasing or consuming histories or tendencies;
  • Audio/visual information, such as your photo if you purchase a season pass;
  • Professional or employment-related information, such as your company name if you purchase a group pass; or your employer, employment history, and resume/CV if you apply for a job position.
  • Geolocation or other information that permits us to determine your location;
  • Device and online identifiers and related information, including internet protocol (IP) address, mobile ad identifiers, data collected from cookies, beacons, and pixel tags, and similar unique identifiers;
  • Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with an internet website, application, mobile app, or advertisement; and
  • Any other personal information that you voluntarily provide us.

HOW WE COLLECT YOUR PERSONAL INFORMATION

Personal Information You Provide

We collect personal information that you provide to us directly. This may include, but is not limited to:

  • Information you provide when you contact us via email or through other Internet-enabled communications;
  • Information you provide when you subscribe to one of our Services;
  • Details relating to transactions that you carry out through our Properties, including any orders that you ask us to fulfill, and any payment or other financial information you provide to us relating to such orders;
  • Your responses to surveys that you choose to complete for us;
  • Information you provide when you enter a contest or other promotion sponsored by us;
  • Any other information that you provide us on or through the Properties.

We use a third-party payment provider, CORE Cashless, to process your payment card information on our Website when you purchase tickets or season passes. For more information about CORE Cashless, please visit their website at //corecashless.com/.

Personal Information We Collect Automatically

When you visit our Properties, open or click on emails we send you, or interact with our advertisements, we or third parties we work with may automatically collect certain information using technologies such as cookies and other tracking technologies described below.

  • Cookies and Similar Technology

“Cookies” are pieces of information that may be placed on your computer by a website for the purpose of collecting data to facilitate and enhance your communication and interaction with that website.Such data may include, for example, the address of the websites you visited before and after you visited our Properties, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Properties you visited and what links you clicked on, the region where your device is located, and geographic information based on your IP data. We may store some information on your device or device hard drive as a cookie or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the Properties. We may also use cookies to customize your visit to the Properties and for other purposes to make your visit more convenient or to enable us to enhance the Properties and Services.

  • Tracking Pixels

We use tracking pixels to collect information from users of our Properties. A tracking pixel is a transparent graphic image (the size of a 1×1 pixel on your device screen) that is placed on a webpage of our Properties and, in combination with cookies, allows us to collect information regarding your use of that webpage. We may also place tracking pixels in our email messages to collect information regarding your interaction with our email and any URL links included in the contents of the email. These tracking pixels trigger ads on participating websites and tell us when an advertisement we run on another website has been clicked on. This information helps us evaluate which advertisements are more appealing to users.

  • Clickstream Data

As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server.Clickstream data can tell us the type of computer and browsing software you use and the address of the website from which you linked to the Properties. We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Properties, and how we may tailor our web pages to better meet the needs of visitors.This information will be used to improve our Properties and our Services.

  • Analytics

We may work with third-party vendors who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Properties and other Services. One such provider is Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help analyze how users use the Website. The information generated by these cookies about your use (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on activity for its staff, and providing other services relating to web page activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. You may refuse the use of cookies by selecting the appropriate settings in your browser. By using the Website and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the currently available opt-outs for Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/. You may obtain additional information about Google Analytics by visiting the section titled “How Google uses information from sites or apps that use our services,” located at www.google.com/policies/privacy/partners/.

  • Social Media Platforms and Networks

If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (such as Instagram, Facebook, Twitter, or You Tube) in connection with our Properties, we may collect information that you share with us on social media or that such platforms share with us. Please review the privacy policies and settings of the social media platforms and networks that you use for more information about their privacy practices.

  • From Other Sources

We may obtain information about you from other sources, such as data analytics providers, marketing or advertising vendors, fraud prevention vendors, vendors that provide other services on our behalf, or publicly available sources.

HOW WE USE YOUR PERSONAL INFORMATION

We collect and use personal information for the following purposes:

  • To communicate with you, which may include: contacting you about and providing you and our clients with our Services; responding to your direct inquiries, requests, issues or feedback, and providing customer service; and adding you to our mailing lists and sending you emails from time to time;

  • To provide our products and services, which may include: operating the Properties, and providing you with any specific services that you have requested; creating, maintaining, and otherwise managing your subscription; delivering content and product and service offerings relevant to your interests; and fulfilling your orders and/or completing the transactions you have requested, processing your payments, and providing you receipts and order updates;
  • For marketing and promotional purposes, which may include: marketing Company goods and services or goods and services of those of our affiliates, business partners, and other third parties; providing you advertising for products and services that may be of interest to you; and administering sweepstakes, contests, and other similar promotions;
  • For analytics and personalization, which may include: ientifying trends and making inferences about you and your interactions with us or our affiliates or our business partners; conducting research and analytics to improve our services and product offerings or those of our affiliates and business partners; understanding how you interact with our Properties, advertisements, and communications with you to determine which of our products or services are the most popular, and to improve Properties and marketing campaigns; and providing personalized recommendations about our products and services;
  • For security and fraud prevention, which may include: helping maintain the safety, security, and integrity of our Properties, databases and other technology assets, and business; detecting security incidents; protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for that activity; investigating suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for our Properties;
  • To comply with legal obligations, which may include: establishing or exercising our rights, and to defending against a legal claim; responding to law enforcement requests and as required by applicable law, court order, legal process, or governmental regulation; and acting in connection with a bankruptcy proceeding or the sale, merger, or change of control of the Company or the division responsible for the services with which your information is associated; and
  • For any additional purposes that you specifically consent to.

We reserve the right to supplement your personal information with information we gather from other sources which may include online and offline sources. We may collect information that is not personal information (“non-personal information”), including anonymous or aggregate data, or information lawfully made available from federal, state, or local government records. Because non-personal information does not personally identify you, we may collect, use, and disclose such information for any purpose permitted by law. In some instances, we may combine non-personal Information with personal information. If we combine any non-personal information with personal information, the combined information will be treated by us as personal information to the extent that it is capable of personally identifying you. We reserve the right to develop and derive aggregate data (meaning information that relates to a group or category of individuals, from which individual identities have been removed) from personal information in order to enhance and maintain the Properties, and such aggregate data will be treated as non-personal information.

HOW WE DISCLOSE OR SHARE YOUR INFORMATION

In addition to using your personal information ourselves for the reasons stated above (and as otherwise mentioned in this Privacy Policy), we may disclose your personal information to other affiliates and entities in the following instances:

  • Service Providers

We may share your personal information with third-party service providers who may use your information to provide us with services including, but not limited to: website hosting, certain data analytics services, infrastructure provision, information technology services, customer service, email delivery services, payment processing, auditing, and anti-fraud monitoring. These service providers may have access to personal information that is necessary to perform their functions, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.

  • Corporate Affiliates

We may share personal information with our corporate affiliates and subsidiaries, who process personal information on our behalf, where necessary to provide a product or service that you have requested, or in other circumstances with your consent or as permitted or required by law.

  • Business and Advertising Partners

We may share your personal information with third parties who partner with us to promote products and services, provide marketing and advertisements, conduct data analytics, or use the data for other commercial purposes. We do not control how these third parties use and share your personal information once they receive it. You will need to contact such third parties directly for information about their privacy practices or to exercise any rights you may have (including if you would like to opt out of marketing messages).

  • Legal Compliance and to Defend Our Rights

We may disclose personal information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our Terms and Conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

  • Business Transfers

We may share your personal information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of the Company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of our Properties.

  • Non-Personal Information

We may share non-personal information with unaffiliated third parties, such as business and advertising partners, manufacturers, distributors, and retailers, to improve and enhance your experience using the Properties, and for our own market research activities.

Please note that if you specifically consent to additional uses of your personal information, we may use your personal information in a manner consistent with that consent.

LINKS TO OTHER SITES AND SOCIAL MEDIA SERVICES

We may create links to other websites that we think may be of interest to you, such as providers of various products and services. We may also provide links that allow you to send or forward a post from our Properties through or to third-party social media sites, or other means of electronic communication, such as an email or text messaging service. We do not endorse any other websites, providers, or services by providing such links, and this Privacy Policy applies only to your use of our Properties. We are not responsible for the privacy policies of any websites and services we link to on our Properties, and you should read the privacy policies of each site you visit to determine what data that site may collect about you.

The Properties may also link to social media services. We do not control such services and are not liable for the manner in which they operate. You should be aware that any personal information which you voluntarily include and transmit online in a publicly accessible blog, forum, social network, or otherwise may be viewed and used by others. By using such features, you assume the risk that the personal information provided by you may be viewed and used by third parties.

INTEREST BASED ADVERTISING

  • Targeted Advertising / Behavioral Advertising

We may ourselves, or with third-party vendors, use your information to deliver targeted advertising to you when you visit our Properties or other websites. Cookies, clickstream data, and other similar technologies described below may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “targeted advertising,” “behavioral advertising,” or “cross-context behavioral advertising,” enables us and our vendors to know about your interests in connection with the delivery of a specific ad. We believe that such advertising is helpful because it allows you to see advertisements that are relevant to your interests.

If you would like to opt out of these interest-based advertisements, please follow the opt-out process described in the section titled Your Choices below.

  • Cross-Device Matching

We may use your information to help us, or our third-party vendors, determine if you have interacted with our Properties across multiple devices and to match such devices. To accomplish this, we may rely on information (including demographic, geographic and interest-based data) from third parties such as data vendors, pursuant to their own privacy policies, or we may use information we collect in conjunction with such third-party data. Based on this data, we may then display targeted advertisements across devices that we believe are associated with each other, and may further provide services to our advertisers to better enable cross-device targeting and analysis. To opt-out of or restrict our use of certain cross-device data, please see the section titled Your Choices below.

HOW WE PROTECT YOUR PERSONAL INFORMATION

Personal information is maintained on our servers or those of our vendors, and is accessible by authorized employees, independent contractors, representatives, and agents as necessary for the purposes described in this privacy policy. We use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal information. However, no method of safeguarding information is completely secure, and we cannot guarantee that our safeguards will be effective or sufficient. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by using the information the section below titled Contacting Us.

DATA RETENTION

We will retain your personal information for as long as your inquiry is active or as needed to provide you with the Properties, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregate data, or any other data that constitutes non-personal information. While deletion is pending, we may securely store your personal information in backup archives in accordance with our routine data backup procedures, and if we do so, your data will be securely stored and isolated from any further processing until deletion is possible.

YOUR CHOICES

Consistent with applicable law, you may exercise the choices described in this section regarding your personal information and communications from us. You may also have certain additional rights available depending on laws in your state or country of residence, as described further below in the Privacy Policy.

  • Opting Out of Messages or Services

We may send you marketing messages via email. If you receive a marketing message from us, you may unsubscribe from future messages in accordance with our standard unsubscribe process (such as by using the unsubscribe link included in an email), or by sending an unsubscribe request to us at info@hfalls.com. We will process your request within a reasonable time after receipt. Please note that if you opt out in this manner, certain aspects of our services may no longer be available to you.

  • Cookies and Tracking Technologies

If you would like to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our Properties or some of its functionality may be affected. Note that cookie-based opt-outs must be performed on each device and browser that you wish to have opted out.For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. Be advised that cookie-based opt-outs are not effective on some mobile services.

  • Interest-Based Advertising

You may opt out of receiving targeted ads from certain data and advertising partners that participate in certain industry self-regulatory programs. The DAA provides a website atwww.aboutads.info/consumers with information about how to opt out of targeted advertising from some or all of the DAA’s participating companies. Additionally, the Network Advertising Initiative (“NAI”) offers a website at http://optout.networkadvertising.org/ where you can opt out of interest-based advertising from some or all of the NAI’s members. Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. In the event that we perform cross-device matching (as described above), once you have opted out on one device (“Opted-Out Device”), we will not use any new data from the Opted-Out Device to identify you on another device for interest-based advertising purposes, and we will not use data from another device for interest-based advertising purposes on the Opted-Out Device.

For targeted advertisements delivered through mobile apps, users may opt out of certain ads or reset advertising identifiers via their device settings. To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, visit the following links:

You can also install the DAA’s AppChoices app on your device to opt out of targeted advertising by certain providers, and to select system-level advertising preferences on your device (such as “Limit Ad Tracking” on Apple devices, or “Opt-out of Interest-based ads” on Android devices).

Finally, to learn more from the NAI about how to opt out of targeted advertising on websites and mobile devices, you can also visit the following link: https://thenai.org/how-to-opt-out/.

CROSS-BORDER DATA TRANSFERS

If you submit personal information to us, that information may be processed in a jurisdiction where privacy laws may be less stringent than those in your country of residence. By submitting your personal information to us, you agree to the transfer, storage, and processing of such information in foreign jurisdictions including, but not limited to, the United States.

CHILDREN’S PRIVACY

Our Properties are intended for users ages 18 and over, and we do not knowingly collect personal information from children under the age of 18. When we become aware that personal information (or other information that is protected under applicable law) from a child under 18 has been collected, we will use all reasonable efforts to delete such information from our databases. If you believe we might have any personal information from or about a child under 18, please contact us by using the information the section below titled Contacting Us.

CHANGES TO THIS POLICY

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time, provided that any such modifications will only be applied prospectively. We encourage you to periodically review the Website for the latest information on our privacy practices. Your continued use of the Properties following the posting of any changes to this Privacy Policy means you accept such changes.

CONTACTING US

If you have any questions about our privacy or security practices, you can contact at info@hfalls.com, or via the following:

Hawaiian Falls Waterparks
290 W Byron Nelson Blvd.
Roanoke, Texas 76262
(817) 853-0099